Andrew Goodwins Theory

The five key aspects of Andrew Goodwins theory are:

Thought Beats, Seeing The sound, Narrative and Performance, The star Image, Relations of visuals to song and Technical aspects.

Thought Beats

Thought beat means looking into and actually listening to the song and breaking down the structure of of it.

it also looks at the voice of the singer in the song such as if there voice is unique and creates a form of identification for that artist and if there trademarks work well with there stair image.

Thought beats also points out if the song or music video is telling a story therefore making the artist a storyteller and yet making the music video a communication of two, visually and through listening.

Relationship Between Lyrics and Visuals

with the use of micro features such as cinematography and mise-en scene in the music video to convey they lyrics in a certain way or match the lyrics with what is shown on screen.

Relationship Between the Music and Visuals 

The relationship between the music and visuals consists by using the micro feature of editing to match the rhythm and pace of the song matching cuts and affects to precise drum beats or notes.

Notion of 'Looking'

The notion of  looking is where the cinematography puts the audience in a certain position of which you have too look.