The Culture Industry

                                                              The Culture Industry  

The culture industry is a theory created by Theodor Adorno and Max Horkheimer that someones talent would be turned into a product by the industries that exploit on there cultural assets. They also believed that someone who is original and different compared to the money making machines that are the 'mainstreamers' could not succeed as well as them and are seen too the general public as different and niche hegemonic capilist practices which are under the large record companies control into what the artists produce and what will make the company and the band more successful and wealthy. therefore in reality pop stars not become a comodity for the large companies to exploit and take control and money out of.